Sara Ali Khan schools Saif Ali Khan about Acko's motor insurance offerings

Acko has rolled out a campaign consisting of three films which feature father-daughter duo Saif Ali Khan and Sara Ali Khan.

 

Conceptualised by Leo Burnett, the three films aim to debunk traditional consumer beliefs surrounding motor insurance. Saif and Sara engage in banter with the latter always coming out as a winner. 

Nitin Khanna, senior director, marketing, Acko, said, "Research told us that people have partial awareness about Acko’s car insurance offerings, especially around our new car insurance product and claims experience. This can be a hurdle for some customers trying to choose Acko. Through this campaign, our attempt is to bring to life all the benefits that a consumer stands to get across the insurance journey with Acko – during purchase, post-purchase, and during claims. We believe that with the bouquet of digital first benefits and experience that Acko offers, customers do not need to look beyond Acko for their car insurance needs, and this campaign will nudge them to reconsider their current insurance buying habits.”

 

He added, “We are delighted to have Saif Ali Khan and Sara Ali Khan join us for this campaign. The authentic bond and chemistry between this real-life father-daughter duo bring a unique charm and freshness to this campaign, which also makes the films highly enjoyable.

Vikram Pandey, national creative director, Leo Burnett, said, “Auto insurance from Acko is loaded with some of the most amazing features. All we had to do was to demonstrate them. We found interesting casting in Saif and Sara, and the campaign just came together effortlessly. Bringing alive the unexplored chemistry of this father-daughter duo was more fun than we had imagined.”

 

The films broke on 27 July and are on air across TV, social, OTT, and digital. 

 

CREDITS:

CEO - Leo Burnett South Asia and chairperson:- BBH India: Dheeraj Sinha

CEO and chief creative officer, South Asia: Rajdeepak Das

National creative director: Vikram Pandey

Executive vice president: Abhimanyu Khedekar

Executive creative director: Ashish Sharma

Associate creative director: Sagar Parab

AVP: Shailee Mehta

AVP-strategy: Raghav Swamy

Brand services director: Ryan Carlo

Associate creative directors: Senorika Rajeev and Harshad Mestry

Senior art director: Rohan More

Copywriter: Ashish Jha