BigMuscles Nutrition, a nutritional supplement brand, has appointed L&K Saatchi & Saatchi as its creative agency. The agency's Mumbai office will handle the account.
Suhel Vats, director, BigMuscles Nutrition, said, "We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. L&K Saatchi & Saatchi demonstrated some robust creative work stemming from strong consumer insights. We believe their experience in working with brands globally will help BigMuscles Nutrition compete with imported brands and resonate strongly with audiences across markets. We have faith in their ability to do justice to the mandate."
Charles Victor, executive director, L&K Saatchi & Saatchi India, said, "BigMuscles Nutrition is at a stage where they want to take the brand to the next level and be known as a serious contender in the Nutritional supplement category. We are very excited to partner with them to chart out the next chapter in fitness among India’s youth."