Festival is becoming more inclusive but inequalities persist.
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Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.
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