The logo for Big RTL Thrill, the first channel from the Reliance Broadcast Network-RTL Group joint venture, has been unveiled. The action entertainment channel’s logo has been designed by Singapore-based agency BDA.
According to the channel, the look and the feel of the logo is strong, keeping in mind the mass male target audience (across metros and non-metros in Hindi-speaking markets).
“The red color signifies energy, aggression and high action. The big, bold and sharp fonts and the rectangular block perfectly reflect the personality and core values of the channels which are - ‘daring’, ‘action-packed’, ‘electrifying’, ‘sporty’, ‘challenging’ and ‘adventurous’. The channel, which is a result of detailed audience mapping and insight mining among Indian audiences, thus has a logo that is simple, yet impactful and promises to connect well with the mass male audiences in India.”
The logo will be publicised through an extensive campaign across the Big television channel bouquet.