Big-RTL, the television joint venture between Reliance Broadcast Network Limited (RBNL) and RTL Group, has named its soon-to-be-launched action channel ‘Thrill’. The network claims that the channel, positioned as the first action entertainment channel, is the result of a detailed audience mapping and insight mining among Indian audiences to determine entertainment need gaps. The channel is expected to address this need gap and serve international content from across the globe, dubbed in Hindi. The channel is slated to launch by the end of the Q1FY12-13.
Speaking on the occasion, Tarun Katial, chief executive officer, Reliance Broadcast Network Ltd. said, “We are excited to offer India its first action entertainment channel, Thrill which will showcase world-class international content, dubbed in Hindi. The channel fills a need gap that exist in the entertainment landscape and we are confident that our proposition, backed by consumer insights, will resonate excellently with viewers and marketers alike.”
The channel has identified that core viewers for Thrill would be males in the age group of 15-44 years, who are action and adventure lovers. As part of the plan to offer a programming mix, the channel has signed deals with various international content providers for global formats and series across a variety of genres: action reality, action thrillers, fighting and wrestling championships, shocking, films, extreme sports, late night entertainment and a library of Hollywood action movies, all dubbed in Hindi.