Campaign India Team
Aug 23, 2017

Big FM assigns creative mandate to Publicis

There was no multi-agency pitch involved

Big FM assigns creative mandate to Publicis
Big FM has announced the appointment of Publicis as its creative agency. The agency's office in Delhi will handle the account.
 
Praveen Malhotra, chief business officer, Big FM, said, "It gives us immense pleasure to announce our partnership with Publicis to take forward our creative mandate. I’m sure this association will be rewarding for the brand, as we place trust in Publicis and their diverse expertise. We look forward to an enriching association with the team and await to work on some great ideas together.’’
 
Srija Chatterjee, managing director, Publicis India, said, "We are extremely delighted to win the creative mandate for Big FM. This win means a lot to us, as Big FM proudly owns the most distinguished position in the radio category. With an endeavor to use the power of radio to not only entertain listeners, but also positively inspire their lives, Big FM has always taken entertainment to the next level. Looking forward to a partnership which takes the brand and the business forward with this collaboration.’’
 
Ravpreet Ganesh, executive director, Publicis India, added, "Big FM as a brand has established itself as a leader in the FM space and we look forward to a great partnership with them. Having similar creative inclinations and outlook, gives us all the more pleasure to work together. The vibe between the teams on both sides has been great and I think this is the beginning of an effective partnership. We are keen on doing some exciting work together and look forward to this journey ahead.”
 
Source:
Campaign India