Big CBS has appointed Vishal Rally as business head of Big CBS Networks ltd. has appointed Vishal Rally as business head. He will be handling the overall functioning of the Channel including programming, promotions, communications and also the profit and loss and revenue generation for the business.
Rally comes with a 16 years of experience in the industry. Prior to this, he was heading the product and sales function at Vodafone Essar.
Speaking on his appointment, Vishal Rally said, “I'm happy to come on board. There exists huge market potential to explore for these channels and I am confident that the winning content, the market standing and the dedicated team when put together make for a winning brand.”
On Rally's appointment, Nikhil Mirchandani, business head, television channels, Reliance Broadcast Network Ltd. said, “Vishal brings with him varied experience and skill sets that will work to the advantage of the business. He comes on board at a very interesting juncture where all our channels have shown tremendous growth and the time is just appropriate to increase thrust on revenues and top-lines. We welcome him on board and look forward to a fruitful innings.”