Campaign India Team
Jul 05, 2022

Slice appoints Sudeep Behari as business head

Moves from ICICI Bank

Slice appoints Sudeep Behari as business head
Slice, the payments fintech company, has announced the appointment of Sudeep Behari as its business head.
 
Behari moves from ICICI Bank, where he was business head for Amazon's credit card partnership. 
 
Rajan Bajaj, founder and CEO, slice, said, “slice is preparing for the next phase of growth as we see tremendous progress to define digital payments services in India. And as we march on this exciting journey with full throttle, I am very pleased to welcome Sudeep Behari to slice, who along with his team will be responsible for driving our business.” 
 
Behari said, “Having closely followed the growth of slice, I can’t help but feel excited for this journey ahead. With financial inclusion and digitisation seeing exponential growth in India, backed by the fintech revolution this is an interesting time for the industry to scale new heights in analytics in the credit market. I am looking forward to executing the growth strategy for slice in India considering the vast opportunity in this market.”
 
With over 16 years of experience, he has also worked with Capital One. 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.