BIG CBS Networks has appointed Yashraj Rao as national sales head for its channels – BIG CBS Love and BIG CBS Spark. As part of his new role, Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels. He will report to Vishal Rally, business head – BIG CBS Networks.
Rao has close to nine years of sales experience across industries, and has worked at companies like Monster.com, Aviva Life Insurance, and HDFC Life.
Speaking on the appointment, Rally said, “Yashraj’s sound background across the dot com and insurance sectors along with skill sets, when combined with his ability to listen to prospects’ needs and develop solutions to meet their requirements, are what will work in his favour to lead the team to further growth. We are happy to have him on board and wish him an excellent innings at BIG CBS.”
Rao said, “I feel honoured to take on this responsibility and feel proud to be part of an excellent media conglomerate. I look forward to working with the dynamic team here and am confident it will be long and fruitful journey for both of us.”