Be Good: McCann Worldgroup and BBDO India in The Good Report

The Good Report celebrating the best campaigns for social responsibility in 2017

Apr 04, 2018 10:21:00 AM | Article | Campaign India Team

McCann Worldgroup, Mumbai and BBDO India are the only two agencies from India that figure in The Good Report that was released today.

The Good Report 2017 is a ranking that celebrates the world's best creative campaigns to promote sustainability and social responsibility. The Good Report is a collaboration between ACT Responsible and Gunn Report.

Two Indian campaigns made it to the elite list of top 40 global campaigns that made the world a better place. McCann Worldgroup's campaign "World for all" to encourage adoption of pets was ranked 15 and BBDO India's Dads #ShareTheLoad campaign for P&G which encouraged fathers to share the responsibility of doing laundry featured at No. 22.

To view the full report click here