McCann Worldgroup, Mumbai and BBDO India are the only two agencies from India that figure in The Good Report that was released today.
The Good Report 2017 is a ranking that celebrates the world's best creative campaigns to promote sustainability and social responsibility. The Good Report is a collaboration between ACT Responsible and Gunn Report.
Two Indian campaigns made it to the elite list of top 40 global campaigns that made the world a better place. McCann Worldgroup's campaign "World for all" to encourage adoption of pets was ranked 15 and BBDO India's Dads #ShareTheLoad campaign for P&G which encouraged fathers to share the responsibility of doing laundry featured at No. 22.