Campaign India Team
Feb 17, 2024

BCCI secures Sintex as associate partner for Tata WPL

The partnership is slated to continue for four years, spanning from 2024 to 2027

BCCI secures Sintex as associate partner for Tata WPL
The Board of Control for Cricket in India (BCCI) has announced its partnership with Sintex, a Welspun World company as its associate partner for the Tata Women’s Premier League. 
 
The partnership will extend for a period of four years from 2024 to 2027.
 
Roger Binny, president, BCCI, said, “We are thrilled to welcome Sintex on board as an Associate Partner for the TATA Women's Premier League. Their commitment to innovation, sustainability, and empowering women align perfectly with the values of the WPL. This partnership will not only provide valuable support for the league but also inspire young girls across India to pursue their dreams in cricket.”
 
Jay Shah, honorary secretary, BCCI, said, “The BCCI is pleased to have Sintex join us on our journey to promote and nurture women's cricket in the country. This partnership reflects our collective vision to provide a platform for women cricketers to showcase their talent and inspire the next generation of players. We look forward to a successful collaboration with Sintex in the coming years.”
 
Ashish Prasad, CEO, Sintex by Welspun, said, “We are excited to come on board as the Associate Partner for the WPL. At Sintex, we hold dear the values of empowerment, equality, and celebrating excellence. Sponsoring the WPL is a natural extension of these values, which is why we are backing women's cricket in India. As we reinvigorate the iconic brand Sintex, we believe this association will further deepen our relationships with millions of families across India, who live and love cricket. It’s our way to encourage and empower women across all fields to step ahead of the crease, take charge and WPL provides a superb platform to live this idea nicely. Sintex wishes all the cricket lovers and players, the very best for this sporting season and beyond.”
 
Source:
Campaign India
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