BBH has promoted John Hadfield to the role of CEO, BBH Asia Pacific (Singapore).
Hadfield takes on the role after four and a half years as managing director of the office and will report to Group CEO Simon Sherwood. He had previously joined BBH London in 2003 to run the Unilever Personal Care business across Europe, including Lynx/Axe and Impulse. During his tenure as MD, the BBH Asia Pacific business has tripled in size and become one of the most successful agencies in the region.
The agency has recently landed some coveted accounts including global appointments for the Singapore Tourism Board and Perfetti van Melle’s Chupa Chups, as well as regional work for The Coca Cola Company, Bloomberg Television and Unilever’s Surf laundry detergent.
Said Charles Wigley, Chairman, BBH Asia, "It’s fantastic when someone’s next steps are so clear. John’s record here has been exemplary against all counts – the work, the business, the spirit of the company."
