High Definition Hollywood channel, Movies Now has assigned its creative duties to BBH India. BBH India will conceptualise and handle all creative communication campaigns for the channel which will include print, radio, outdoor and BTL campaigns.
On BBH India's appointment, Ajay Trigunayat, channel head, Movies Now, said, “We are very pleased to partner with BBH - a strong strategic & creative force, well known for their creative effectiveness for many brands akin to our preferences. From the very first meeting the BBH team has resonated excellent brand understanding of Movies Now. In subsequent months they have converted the Brand Intent in to highly meaningful and hard–hitting creative solutions across traditional and non-traditional media. We look forward to BBH’s continued contribution to help us become a power brand among upscale English speaking audiences”
Commenting on the win, Subhash Kamat, managing partner, BBH India, said, “All of us at BBH are very excited about the launch of Movies Now from the Times Television Network. I guess we're all movie buffs one way or the other, but the idea of a movie channel that'll show only Hollywood blockbusters, that too in HD, is truly unique! These days, it's hard to come by a product with such a strong tangible differentiator. We're will continue to create some really exciting work on this brand.”