Campaign India Team
Dec 08, 2010

BBH India wins creative duties for Movies Now

The agency will handle the entire creative communication for the channel.

BBH India wins creative duties for Movies Now

High Definition Hollywood channel, Movies Now has assigned its creative duties to BBH India. BBH India will conceptualise and handle all creative communication campaigns for the channel which will include print, radio, outdoor and BTL campaigns.  

On BBH India's appointment, Ajay Trigunayat, channel head, Movies Now, said, “We are very pleased to partner with BBH - a strong strategic & creative force, well known for their creative effectiveness for many brands akin to our preferences. From the very first meeting the BBH team has resonated excellent brand understanding of Movies Now. In subsequent months they have converted the Brand Intent in to highly meaningful and hard–hitting creative solutions across traditional and non-traditional media. We look forward to BBH’s continued contribution to help us become a power brand among upscale English speaking audiences” 

Commenting on the win, Subhash Kamat, managing partner, BBH India, said, “All of us at BBH are very excited about the launch of Movies Now from the Times Television Network. I guess we're all movie buffs one way or the other, but the idea of a movie channel that'll show only Hollywood blockbusters, that too in HD, is truly unique! These days, it's hard to come by a product with such a strong tangible differentiator. We're will continue to create some really exciting work on this brand.”

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Gaana announces launch of social videos platform ...

Gets singers like Neha Kakkar and Darshan Raval to launch content

7 hours ago

TikTok ban to cost 'influencers' on the platform Rs ...

The Indian Institute of Human Brands studied the earnings of the top influencers on the platform

8 hours ago

Marketing in times of crisis: Mastercard's global ...

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

8 hours ago

Jayakanthan R wins second edition of Campaign's ...

Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively