BBH India has announced the appointment of Nivedita Agashe as creative director. Agashe will be based in Mumbai and report to Russell Barrett, chief creative officer and managing partner. She moves from Sideways Consulting.
Barrett said, "I’ve been keen to bring Nivedita on board for a few years now and I’m really happy to finally have her join our team. Nivedita comes with years of experience and is a brilliant writer as well as a strong ideas person. She is, both a lovely person and really brilliant with her craft and that makes her a perfect Blacksheep. "
Agashe added, “BBH has always done work that is not only meticulously crafted but also distinctive and in step with the times. I'm excited to be a part of the team.”
In a career spanning 11 years, she has also worked with DDB Mudra and Taproot Dentsu.
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