Bartle Bogle Hegarty has appointed Alex Grieve, the chief creative officer at Abbott Mead Vickers BBDO, as its global and UK chief creative officer, replacing Joakim Borgström.
In his new role, Grieve will lead the creative direction and product of the Publicis Groupe-owned boutique network, which has offices in Los Angeles, London, New York, Stockholm, Mumbai, Singapore and Shanghai.
When Grieve starts his new job in April, Rafael Rizuto, CCO at BBH USA, Sascha Kuntze, CCO at BBH Singapore, Kelly Pon, CCO at BBH China, Russell Barrett, CCO at BBH India, and Patrik Danielsson, the chief experience officer at BBH Stockholm will report to him, as will Helen Rhodes, the executive creative director at BBH London.
Grieve will also co-chair BBH's global board alongside the chief executive of Publicis Groupe UK, Annette King. Publicis Groupe set up a global board to run BBH last year, ahead of the departure of global chief executive Neil Munn. He will report to King and work alongside Karen Martin, the chief executive of BBH London and a member of network's global board.
Grieve's own creative highlights at AMV include "Mog's Christmas calamity", Sainsbury's Christmas ad in 2015; the 2019 Guinness "Liberty fields" campaign featuring Japan's first female rugby squad; Bodyform's "Viva la vulva", and Currys PC World "Jigsaw" starring Jeff Goldblum.
King said: "BBH is an exceptional agency with an illustrious history and a shining future. Alex is one of the world's most acclaimed and admired creatives and a forward-thinking leader who exudes humanity and warmth.
"Alex will work closely with the country leaders and creative departments to deliver world-class, transformative creativity for our clients."
Grieve said: "Being asked to return to BBH was an opportunity I couldn't turn down. To be able to pass on what I have learnt from the agency that taught me my craft is interesting. To work with talented and kind people is interesting.
"To be entrusted with a creative jewel and see if, together, we can make it sparkle even more brightly is interesting. And as [Sir] John Hegarty famously said, 'do interesting things and interesting things will happen'."
Borgström departs after more than seven years with the agency, first in London as a creative director, and in Singapore for four years where he rose to become global CCO. He returned to the UK in June 2021 to take up the London CCO role alongside his global remit as Stephen de Wolf left the agency.
Borgström said: "It has been the biggest honour to carry the 'black sheep' flag for the last few years. I've worked with so many brilliant, talented people who have amazed me every single day, and I'm so proud of what we have achieved together.
"But change is good. I'm excited to try different things and explore new possibilities. This is BBH's 40th year, and it feels like a good time for me to move on as the agency enters this next chapter. It will be a new and exciting one under Alex."
Borgström does not currently have a job to go to.
(This article first appeared on CampaignLive.co.uk)