BBDO India has announced the appointment of Rohit Chatterjee as vice president, Mumbai. Chatterjee joins the agency from Lowe India. He will be part of the leadership team helmed by Rajesh Sikroria, who was elevated as president last week.
Sikroria said, “I am delighted to have Rohit with us at this moment. There couldn’t have been a better time. I am very sure his experience and energy will help us in our endeavour to beat our own benchmarks in the coming years.”
Ajai Jhala, CEO, BBDO India, said, "I look forward to Rohit joining our Mumbai leadership team of Rajat Mendhi, Hemant Shringy and Sandeep Sawant and partnering with them to continue BBDO Mumbai's amazing streak of winning big creative awards for big brands based on big social movements.
Prior to his 10 year stint at Lowe, Chatterjee was with Ogilvy & Mather. He has also worked with JWT.
He said, "In the past, I have derived maximum satisfaction from working on clients like Lifebuoy, Hutch (now Vodafone) and Domex. This was because they went beyond just regular brand communication which is what brands need today, if they want to reach the consumer in an effective manner. This is what BBDO believes in too, which gets me rather excited to be a part of this team, a team that’s growing rapidly and receiving huge accolades for the same. That apart, Ajai Jhala and Josy Paul have been two inspirational figures who I have always been keen to work with."