Rhandell Rubio
Jul 05, 2011

BBC Worldwide promotes Sunita Rajan to Senior VP, BBC Advertising Asia

Rajan previously held the post of vice president of ad sales, Asia for BBC Worldwide Channels

BBC Worldwide promotes Sunita Rajan to Senior VP, BBC Advertising Asia

BBC Worldwide has promoted Sunita Rajan to the position of senior vice president of BBC Advertising Asia. Rajan previously held the post of vice president of ad sales, Asia for BBC Worldwide Channels. She will continue to be based in Singapore and report to Chris Dobson, executive vice president and general manager of BBC Advertising.

Her new role will see her being responsible for all advertising activity across BBC Worldwide's commercial businesses on multiple platforms. This includes television, online, and mobile products for channels including World News, BBC.com, Worldwide Channels, Lonely Planet and BBC Mobile.

These products all fall under the umbrella of BBC Advertising, the newly launched internal sales house for all wholly-owned and operated BBC assets.

“Sunita has been instrumental in the growth of BBC Advertising’s business and has led strong growth of our advertising revenues in Asia. As our business further expands to include Lonely Planet and branded content, Sunita's leadership in this key region is even more important,” said Dobson.

This article first appeared on Campaign Asia

Source:
Campaign India

Related Articles

Just Published

18 hours ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

18 hours ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

18 hours ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

18 hours ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come