BBC Worldwide Channels has announced the appointment of PV Shyam as distribution head for the South Asia. In his new role, Shyam will be reporting to Nachiket Pantvaidya, who is the general manager, BBC Worldwide Channels. Shyam will be the strategic driver for the distribution of BBC Worldwide Channels and BBC World News for South Asia. In addition to planning and strategising the distribution deals, he will also oversee the operational functions of the business.
Commenting about his appointment, Shyam said, “I am really excited and looking forward to this challenge. BBC is a global brand and will warrant huge competence, and I am glad to scale these heights. The distribution business is a competitive one and I am motivated by this assignment. I intend to make a difference to this organisation and take it to new levels.”
In his new capacity, Shyam is responsible for creating distribution strategies to increase the reach and revenue of the current BBC branded TV channels and launch new channels in India. He will also strategize for new markets like Pakistan and Sri Lanka.
Before this appointment, Shyam has stints at Digital Entertainment Network, a subsidiary of Network 18, as vice president, business development. He has also worked at National Geographic and Channel [V]. He is a sales and marketing professional with over 15 years of experience in business development, sales promotion and distribution management.