Campaign India Team
Nov 25, 2008

BBC Worldwide appoints PV Shyam as distribution head, South Asia

BBC Worldwide Channels has announced the appointment of PV Shyam as distribution head for the South Asia. In his new role, Shyam will be reporting to Nachiket Pantvaidya, who is the general manager, BBC Worldwide Channels. Shyam will be the strategic driver for the distribution of BBC Worldwide Channels and BBC World News for South Asia. In addition to planning and strategising the distribution deals, he will also oversee the operational functions of the business.

BBC Worldwide appoints PV Shyam as distribution head, South Asia

BBC Worldwide Channels has announced the appointment of PV Shyam as distribution head for the South Asia. In his new role, Shyam will be reporting to Nachiket Pantvaidya, who is the general manager, BBC Worldwide Channels. Shyam will be the strategic driver for the distribution of BBC Worldwide Channels and BBC World News for South Asia. In addition to planning and strategising the distribution deals, he will also oversee the operational functions of the business.

Commenting about his appointment, Shyam said, “I am really excited and looking forward to this challenge. BBC is a global brand and will warrant huge competence, and I am glad to scale these heights. The distribution business is a competitive one and I am motivated by this assignment. I intend to make a difference to this organisation and take it to new levels.”

In his new capacity, Shyam is responsible for creating distribution strategies to increase the reach and revenue of the current BBC branded TV channels and launch new channels in India. He will also strategize for new markets like Pakistan and Sri Lanka.

Before this appointment, Shyam has stints at Digital Entertainment Network, a subsidiary of Network 18, as vice president, business development. He has also worked at National Geographic and Channel [V]. He is a sales and marketing professional with over 15 years of experience in business development, sales promotion and distribution management.

Source:
Campaign India

Related Articles

Just Published

13 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

14 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

16 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

19 hours ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?