Campaign India Team
Nov 29, 2021

Battlegrounds Mobile India onboards Flux@The Glitch

The agency will create video content and build engagement for the Indian market

Battlegrounds Mobile India onboards Flux@The Glitch
Battlegrounds Mobile India (BGMI), the video game developed by KRAFTON, has partnered with Flux@The Glitch, the content wing of The Glitch, a VMLY&R agency. 
With this alliance, the creative team at Flux will work together with BGMI to create intriguing, engaging and relatable video content, to showcase the potential of the game. 
This partnership will focus on disruption to unleash the full potential of the brand in the Indian market, bringing new players from various demographics across India.
Tathagata Ray, creative director at Flux and the creative lead on the account, said, “The gaming universe is growing exponentially in India, rallied by a majority of mobile gaming players like Battlegrounds Mobile India. As an avid gamer myself, I am super elated with an opportunity to grow the Battlegrounds community in India. The industry is yet untapped in India, and the promise is that of category first innovation and content." 
Varun Anchan, associate vice president- strategy and business, Flux@The Glitch, added, “More than a game, BGMI is a part of pop culture and we’re more than happy to have it as part of our portfolio. We’ve put together a team of mobile gaming enthusiasts who’d like nothing more than to work on a brand like this. What makes this even more exciting, is where we are at as a country when it comes to gaming. The Y-O-Y growth of the gaming industry as a whole and mobile gaming, in particular, is just tremendous.”
Campaign India

Related Articles

Just Published

5 hours ago

Ministry of Road Transport & Highways calls for ...

The chosen agencies will provide assistance on brand identity of NHIDCL, designing, production, PR and social media management.

7 hours ago

Times Power of Print throws down the gauntlet to ad ...

The work calls for entries for campaigns that will get more voters to the booths.

7 hours ago

Why does such a lack of transparency still exist in ...

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

8 hours ago

Shah Rukh Khan delivers message of success with ...

The actor adds gentleness and empathy to earlier virtues of hard work and authenticity.