Bates 141 wins creative duties of Zen Mobiles

After a pitch in the middle of May, Zen Mobiles has awarded creative duties for its business to the New Delhi team of Bates 141. Smarth  Bansal,  head  of  marketing,  Zen  Mobiles,  said that the management was impressed by the agency’s knowledge of the mobile industry. “They have helped  in  building  the  brand  Nokia. Moreover,  Bates  141  knows  how  to build up the brand amid the clutter  today, and  how to take the brand to a good position, and this appealed to the management,” he added.                                               
                                                                           
The agency has commenced work on the account and a TV campaign will break in a month’s time. “We are focusing on television and print primarily, while our plans for radio, OOH and digital are also in place,” Bansal  said. Zen Mobiles has also roped in Amitabh Bachchan as brand ambassador.