After a pitch in the middle of May, Zen Mobiles has awarded creative duties for its business to the New Delhi team of Bates 141. Smarth Bansal, head of marketing, Zen Mobiles, said that the management was impressed by the agency’s knowledge of the mobile industry. “They have helped in building the brand Nokia. Moreover, Bates 141 knows how to build up the brand amid the clutter today, and how to take the brand to a good position, and this appealed to the management,” he added.
The agency has commenced work on the account and a TV campaign will break in a month’s time. “We are focusing on television and print primarily, while our plans for radio, OOH and digital are also in place,” Bansal said. Zen Mobiles has also roped in Amitabh Bachchan as brand ambassador.
