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After a pitch in the middle of May, Zen Mobiles has awarded creative duties for its business to the New Delhi team of Bates 141. Smarth Bansal, head of marketing, Zen Mobiles, said that the management was impressed by the agency’s knowledge of the mobile industry. “They have helped in building the brand Nokia.
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Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
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Srinivasan joins Publicis after seven years at BookMyShow.