Campaign India Team
Sep 01, 2009

Bates 141 lands Max Bupa’s creative duties

Max Bupa Health Insurance, a joint venture between Max India and UK-headquartered British United Provident Association Ltd (Bupa), has brought Bates 141 on board as its creative agency.Bates 141 won the account following a multi-agency pitch.“I think all agencies made very good pitch presentations. The decision in favour of Bates was driven by their insights driven strategic planning inputs which a new brand like ours needs,” said Shefali Chhachhi (pictured), marketing director, Max Bupa.

Bates 141 lands Max Bupa’s creative duties
Max Bupa Health Insurance, a joint venture between Max India and UK-headquartered British United Provident Association Ltd (Bupa), has brought Bates 141 on board as its creative agency.

Bates 141 won the account following a multi-agency pitch.

“I think all agencies made very good pitch presentations. The decision in favour of Bates was driven by their insights driven strategic planning inputs which a new brand like ours needs,” said Shefali Chhachhi (pictured), marketing director, Max Bupa.

"The brief from Max Bupa was simple. Create a strong customer connect and relevance. We had an integrated presentation which is exactly the way the Max Bupa team is approaching the brand," said Jayanto Banerjee, executive vice president, Bates 141.

The company has appointed Perfect Relations as its PR agency. The decision about a media partner is expected soon.
 

 

Source:
Campaign India

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