Bates 141 lands Max Bupa’s creative duties

Max Bupa Health Insurance, a joint venture between Max India and UK-headquartered British United Provident Association Ltd (Bupa), has brought Bates 141 on board as its creative agency.Bates 141 won the account following a multi-agency pitch.“I think all agencies made very good pitch presentations. The decision in favour of Bates was driven by their insights driven strategic planning inputs which a new brand like ours needs,” said Shefali Chhachhi (pictured), marketing director, Max Bupa.