TV measurement company, Broadcast Audience Research Council (BARC India) has appointed Mahendra Upadhyay as its chief information officer.
With 18 Years of experience in Telecom, Banking, Retail and Media & Advertising industries, Upadhyay has expertise in end-to-end consumer life cycle management using advanced analytics and marketing interventions.
“We are happy to welcome Mahendra on board as the CIO. With his mix of leadership roles across industries, he brings a diverse cross-industry perspective that we will be able to leverage immensely for the benefit of our clients and for the industry,” said Sunil Lulla, Chief Executive Officer, BARC India.
In the past, Upadhyay has worked with Mindshare, Ericsson, SAS Institute, Reliance Retail, Neural Technologies, Reliance Infocomm and Bharti Telenet.
Upadhyay said, “I am absolutely delighted about joining the world’s best television measurement company. Looking forward to my new role and taking company to next level along with my team.”
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The agency has been working on the account since 2004