Broadcast Audience Research Council India (BARC) has announced the appointment of Nakul Chopra as chief executive officer. Chopra assumes his role on 25 August.
Chopra joined the BARC India board in 2016. He was appointed chairman for the years 2018 and 2019. In January 2020, he was appointed a member of its oversight committee.
He said, “I have had the benefit of a long association with BARC. The organisation has grown in measure and strength. TV continues to be the definitive screen of the Indian home – its strong reach and connect continues to elicit the trust of advertisers. I look forward to working with the very capable BARC team in further building on TV measurement and continuing the journey toward screen agnostic measurement.”
Lulla said "After four decades of an exciting career in professional services, I now embark upon an entrepreneurial journey. I am privileged to have been able to contribute to BARC and this has been possible only because of the excellent team of professionals, a very supportive Board and the gold standard of Board-appointed committees. I wish Nakul Chopra all the success."
Punit Goenka, chairman, BARC India, added, "I thank Sunil for his stewardship of BARC and his efforts to enhance the strength of the BARC currency. I am very happy to welcome Nakul as the natural and unanimous choice of the Board for the continuing journey of adding robustness to the BARC currency and strengthening the governance of the world’s largest television audience measurement body."
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