Campaign India Team
Nov 16, 2010

Bang Bang Films, LA Based Believe Media partner to form Believe@Bang Bang

Bang Bang Films and LA based Believe Media have entered into a partnership to form Believe@Bang Bang; the first project from this tie-up will be a Tata Motors launch campaign.

Bang Bang Films, LA Based Believe Media partner to form Believe@Bang Bang

Bang Bang Films and Believe Media of Los Angeles have entered into a partnership to form Believe@Bang Bang. 

Explaining the synergies behind the deal, a company statement says that while Believe Media gets an on-ground partner in Asia, Bang Bang gains access to a world-class roster. The deal gives Bang Bang Films access to Believe Media’s global roster of directors that features names like Zack Snyder (of 300 and Watchmen fame) and A-listers of the advertising world like Bruno Aveillan, Chris Applebaum, Gerard de Thame, Andy Morahan and several others. 

The first Believe@Bang Bang spot, part of a Tata Motors launch campaign, was shot in South Africa for Ogilvy Mumbai with director, Gerard de Thame in October and should hit airwaves later this month.Talking about the partnership, Luke Thornton‐ Owner/Executive Producer, Believe Media said, “Having established very long standing production company partnerships in Europe out of our London office, we are delighted to now be working in India with such a reputable and forward thinking company as Bang Bang so obviously are. We also intend to use our partnership with Bang Bang Films as a spring-board for representing our directors farther East in other emerging markets.”

Roopak Saluja, Co‐Founder and Managing Director, Bang Bang Films said on the tie-up, “It’s hugely advantageous for us to have access to a heavyweight roster like Believe's. Their work is very visually and aesthetically strong, which is similar to what you'll find on our own reel.”"Yes, both companies have brands with strong equity and we do work for several of the same clients and agencies on different sides of the world but what I think will make this partnership tick is the fact that we share a commonality in outlook and values. No partnership can survive too long with a difference in values.”

Source:
Campaign India

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