Balaji Telefilms gets new corporate identity, announces new initiative

Balaji Telefilms has undergone a corporate image makeover. The company has unveiled a new visual identity and logo alongwith a new vision and brand values. Ray + Keshavan | Brand Union has worked on the new identity. In addition to this, Balaji has also announced the launch of ALT Entertainment. The content created under the ALT Entertainment brand aims to be young, fresh and will appeal to the aspirational and upwardly mobile Indians as well as a global audience.