Discovery Communications India has announced the appointment of Azmat Jagmag as head of marketing and corporate communications.
Jagmag will lead the marketing and communications teams across the network for its 14 channels and OTT brand, Discovery+. She is based in Mumbai and will report to the company’s managing director, South Asia- Megha Tata.
Jagmag was previously working as an entrepreneur having founded a content marketing and production specialist company, Masala Chai. Prior to this, she was heading marketing for Zee TV, Zee Cinema and Zee Anmol.
Megha Tata, managing director, Discovery – South Asia, said, “These are exciting times as we strategically step up our investments to take advantage of very dynamic growth in both digital and linear. Azmat brings that rare combination of creative flair, a strong instinct for the Indian millennial and a cutting-edge brand expertise in heading marketing for multiple iconic brands. We are very excited to welcome Azmat into the Discovery family.”
Jagmag said, “Discovery is a brand with incredible people and exceptional storytelling in real-life entertainment space and to get an opportunity of being a part of this passionate brand for India is very exciting. With so many interesting initiatives and launches coming up, I look forward to working closely with the team here to take the brand to even greater heights. I am truly excited for this journey with Discovery.”