Ayesha Ghosh has been elevated to the position of senior vice president and general manager, Contract Advertising, Mumbai. She replaces Kumar Subramaniam, who previously headed the Mumbai office until May 2013. Prior to this development, Ghosh was senior vice president.
On the move, Rana Barua, COO, Contract Advertising, said, "Ayesha has been part of the leadership team at Contract and has worked closely with me over the last few months to recalibrate our offerings and help shape the future of the office. A motivating team leader with strong people skills, she has led the thought leadership for Contract, both internally and externally. She has played a key role in winning new business for the office which include Sugar Free, RNA, Star Plus and the latest being Provogue Deodorants which was won following a multi-agency pitch."
Ghosh has spent 12 years with the agency.
On her elevation, Ghosh said, “It’s wonderfully rewarding to have spent a sizeable amount of time at one agency and to now be heading that office. The ethos and culture of Contract is such that it makes people want to stay here for a long time. I’m thrilled to have come into this position of strength at a time when Contract is on an upswing. One of my tasks would be to ensure that Contract Mumbai one of the most desirable agencies, both for clients to park their businesses with and for the best advertising people to work at.”