Wieden+Kennedy India has announced the appointment of Ayesha Ghosh as managing director.
Ghosh will be based in Mumbai and partner with Santosh Padhi, who was hired as CCO in March. She replaces Gautham Narayanan, who will end his four-year stint with the agency in August and will move back to the UK. Ghosh moves from Taproot Dentsu, where she was elevated as CEO in 2021.
Padhi said, "I’m glad Ayesha is joining us to be part of this wonderful journey. She is absolutely blunt and honest when it comes to work, which is extremely important these days for our business. Clients too prefer to have conversations that cut to the chase. Ayesha and I have worked closely together for a good number of years at Taproot, we understand and complement each other. An organisation is known by the kind of people that work for it and both of us will be focusing on putting together a crazy, talented bunch of people, across departments. And we believe that magic will follow.”
Neal Arthur, global CEO, Wieden+Kennedy, said, “Ayesha's first day is a great day for W+K. W+K India has big things ahead. Their collective creative ambition, optimism and connection to both local and global culture will no doubt usher in the next wave of transformation for the brands they work with. We are excited and grateful to have Ayesha with us.”
Ghosh added, “It’s astonishing how W+K consistently produces off-the-charts work, across the world. I hope to absorb some of that genius and with the help of a talented team in India and an ace like Paddy, create some genius of our own. With scattered attention, infinite distractions, only work that is honest and primal, will win for brands. And that’s what we mean to do.”
She has also worked with Contract Advertising, Grey Worldwide and McCann.