Avvatar partners with Janhvi Kapoor to promote smart protein snacking

Avvatar, the sports nutrition and high-protein snacking brand from Parag Milk Foods, has announced a collaboration with Janhvi Kapoor for its latest digital campaign promoting the Avvatar Chocolate Protein Bar. With the product already established in the market, the brand aims to build further visibility by presenting a relatable narrative led by the actor.

The campaign features Kapoor in a candid reel discussing the balance between maintaining fitness goals and managing chocolate cravings. The tone is designed to resonate with audiences familiar with the challenge of combining disciplined nutrition with occasional indulgence. By presenting the Avvatar Chocolate Protein Bar as a convenient option that offers both taste and protein content, the collaboration seeks to broaden the product’s appeal among young consumers, sportspersons, fitness enthusiasts and working professionals.

 

 

 

 

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A post shared by Janhvi Kapoor (@janhvikapoor)

Akshali Shah, executive director, Parag Milk Foods, said the company is focused on evolving into a holistic health and nutrition business. She explained that the Avvatar Chocolate Protein Bar marks the brand’s entry into the high-growth protein snacking category and that Kapoor’s involvement supports the brand’s ambition to increase reach and momentum. Shah added that a 360-degree marketing strategy will guide the brand’s efforts to shape India’s protein segment.

The campaign is intended to strengthen Avvatar’s presence in a category driven by Gen Z and millennials who are increasingly opting for cleaner, functional food choices. Content will be released across Avvatar’s social platforms as part of an ongoing effort to engage a younger, health-conscious audience and reinforce the brand’s positioning in the protein snacking space.