Aviva recently announced the transition of all businesses under one global brand. BBDO has been involved with the development of Aviva’s global brand positioning.
The incumbent agency is Publicis India and the account transition from Publicis India to BBDO will happen over the next six weeks.
Aviva India has announced the launch its new campaign for child plans – ‘Education is Insurance’ conceptualized by BBDO India.
Commenting on this, Vishal Gupta (pictured), director marketing, Aviva India said, “BBDO is currently handing key markets across the Aviva world. Our tie-up with BBDO is in line with the worldwide approach of building the brand on the platform of ‘Individual Recognition’. At Aviva India, we recognize that ‘Education is Insurance’ and as a brand therefore, we help parents remove financial constraints in providing the best education for their children.”
Josy Paul, chairman and chief creative officer, BBDO India said, “It all started when we were having our first conversation with Aviva India. That’s when the idea hit us. “Education is insurance – that’s so true isn’t it”! It’s one of those eureka moments that life throws at you. The team at Aviva India grabbed it. We realized it’s not just an advertising idea, it’s an idea for life.”