Campaign India Team
Nov 16, 2009

Association of Radio Operators for India organises 'Vision - 2010'

The Association of Radio Operators for India (AROI) had recently organised 'Vision - 2010'. The event commemorated Broadcaster’s Day – the day when Mahatma Gandhi gave his first radio address to the nation on November 12, 1947.Commenting on the initiative, Apurva Purohit (pictured), President, AROI, said, “The Indian FM industry has come a long-way in the short life-span of over 8 years. The Industry has faced multiple challenges and crisis but has managed to create a large space for itself amongst mass audiences and listeners.”

Association of Radio Operators for India organises 'Vision - 2010'
The Association of Radio Operators for India (AROI) had recently organised 'Vision - 2010'. The event commemorated Broadcaster’s Day – the day when Mahatma Gandhi gave his first radio address to the nation on November 12, 1947.

Commenting on the initiative, Apurva Purohit (pictured), President, AROI, said, “The Indian FM industry has come a long-way in the short life-span of over 8 years. The Industry has faced multiple challenges and crisis but has managed to create a large space for itself amongst mass audiences and listeners.”

Also present at the occasion, was Raghu Menon, secretary, Minister of Information & Broadcasting.
 
As part of the programme ‘Vision – 2010’, AROI held a day-long conference and exhibition, with the aim of creating a platform for dialogue between the ministry and the industry. ‘Vision-2010’ also showcased new and cost effective technologies for benefit of existing and prospective players. It celebrated achievements of the industry and focused on an in-depth dialogue to discuss the future of the Indian FM industry.

Added Purohit, “The FM industry, through AROI, has been lobbying hard with the government to ensure that some relief is given to the industry, whether it is in extending the license period from 10 to 15 years, ensuring that the license fee is paid on net and not gross revenue or in getting DAVP empanelment. Similarly, AROI is determined in pursuing its demands for the phase - III policy implementation, in terms of allowing news and current affairs or increased FDI or multiple frequencies. Today’s conference has been an appropriate platform to highlight the issues, concerns and opportunities for the upcoming phase."

 

Source:
Campaign India

Related Articles

Just Published

5 minutes ago

Pankaj Tripathi gets an instant boost of energy ...

Watch the campaign conceptualised by McCann here

1 day ago

Dream11 sets up for IPL 2021 with 12-film campaign

Watch the films conceptualised by Tilt Brand Solutions here

1 day ago

Rahul Dravid appears as an 'angry young man' for Cred

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here

2 days ago

Zee launches Marathi movie channel

Called Zee Chitramandir, the channel has been rolled out for the Free Dish market