Campaign India Team
Oct 28, 2013

Ashish Khazanchi, Ajay Verma launch creative agency 'Enormous'

Former Publicis NCD Khazanchi and former Draftfcb-Ulka hand Verma will be managing partners, alongside Concept's Vivek Suchanti

Ashish Khazanchi, Ajay Verma launch creative agency 'Enormous'

Ashish Khazanchi, ex-vice chairman and NCD, Publicis Ambience, and Ajay Verma, former chief growth officer at Draftfcb-Ulka, have joined hands to set up creative agency ‘Enormous’. Joining them, also a third managing partner at the Mumbai-based agency, is Vivek Suchanti, MD, Concept Communications.

The agency began operations on 1 October and has a core team of ten people.

Khazanchi quit Publicis Ambience in July this year after a stint of over five years.

On Enormous, Khazanchi explained that the grammar of speaking to the consumer has changed; brands need newer ways of not just communicating but forming talk-worthy connections, he said, noting that the agency would help brands achieve that.

Enormous will also create its own IPs in the area of brand assets and consumer interface, informed Khazanchi. Without divulging names, he said that the agency is currently working with clients from the media, FMCG, retail and real estate sectors.

For Suchanti, this represents the fourth investment in a start-up creative agency, following Eleven Brandworks, Scarecrow Communications and ITSA.

Source:
Campaign India

Related Articles

Just Published

30 minutes ago

Golden Awards of Montreux 2021: Five wins for India

Viacom18, MTV, Chrome Pictures LLP and Miami Design School among winners

2 hours ago

GroupM’s Junaid Hakim joins Brandie as national ...

Headed the media mandate for Dell in previous job

4 hours ago

Zee files FIR, to track numbers circulating pirated ...

The FIR was registered in Mumbai on 17 May

5 hours ago

Cannes Lions under fire for lack of diversity

Abraham Abbi Asefaw, ousted dean of the Roger Hatchuel Academy learning program at Cannes, decries the decision to leave the program's leadership devoid of people of colour