Stagwell has added creative agency Enormous to its global affiliate network. Through this partnership, the two companies will collaborate on market-level clients and global brands that are looking to connect with the Indian consumer.
Enormous will also be able to leverage Stagwell’s technological and engineering capabilities, built to help brands connect global talent, and integrate data, research, and consumer insights across global media and content.
Mark Penn, chairman and CEO, Stagwell, said “I've been privileged to work in India for decades and now could not be a better time for Stagwell to make a concerted push into the region as the rapidly growing middle class becomes a digital-enabled buying group. There were 624 million internet users in India in 2021 and the Enormous-Stagwell partnership gives brands a local partner fluent in the new rules of digital marketing.”
Anas Ghazi, chief strategy officer, Stagwell, added, “Stagwell recognizes an increased need for centralized strategies with culturally relevant, platform-specific executions – and the affiliate program delivers on this promise. Understanding the Indian consumer and the growing middle class in India is critical for global brands as they look to engage audiences from all walks of life.”
Ashish Khazanchi, managing partner, Enormous, said, "Stagwell is one of the greatest creative and digital networks in the world, with some of the most cutting-edge agencies being a part of it. It is, therefore, the start of an exciting journey for us at Enormous. We can look forward to the best in class creative and tech-stack to dip into, for better solutions for our clients. We now have the capability and a network support system for us to be able to handle some of the global brands in India as well.”