Ashish Bhasin elevated as CEO of Dentsu Aegis Network's 'greater South'

To oversee India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar

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Ashish Bhasin elevated as CEO of Dentsu Aegis Network's 'greater South'

Dentsu Aegis Network has elevated Ashish Bhasin as CEO of the 'greater South' cluster. Bhasin is currently chairman and CEO, Dentsu Aegis Network South Asia.

With his expanded role, Bhasin's mandate will now consist of India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar.

He will continue to be based in India and report to Takaki Hibino, executive chairman of Dentsu Aegis Network Apac.

Hibino said, “Ashish has proven himself to be an exceptional leader. Under his direction, India today stands to be one of the most important revenue growth markets for Dentsu Aegis Network globally. I know he will be able to replicate the same story for the important Southeast Asia markets as well, even as he continues to fuel growth in his current responsibilities for South Asia.”

Bhasin said, “I am extremely excited to take up this new challenge. The newly formed greater South region is extremely important for Dentsu Aegis Network. Both Southeast Asia and South Asia are very interesting and high potential markets. I feel very lucky to be leading this fantastic set of leaders and managers and hope to take Dentsu Aegis Network forward during these interesting and transformational digital times. Since I have had experience in running Southeast Asia in the past, in some ways it feels like a homecoming and I am excitedly looking forward to it.”

This move is a part of a greater restructuring at the Dentsu Aegis Network across Asia.

Susana Tsui has stepped down as Dentsu Aegis Network (DAN) China CEO and is leaving the company less than a year after taking the role, as part of a host of regional leadership changes the network announced today. Tsui joined DAN in April 2018 from PHD, where she had been APAC CEO since 2013. In a release, DAN said she is being replaced by Michelle Lau, who returns to DAN having held various leadership positions at the group between 2003 and 2015. Lau will work with Jean Lin, who becomes non-executive chairperson of Dentsu Aegis Network China in addition to her role as Isobar global CEO.