Campaign India Team
May 12, 2021

ASCI’s secretary-general Manisha Kapoor named VP on ICAS’ executive committee

To play leadership role till 2023

ASCI’s secretary-general Manisha Kapoor named VP on ICAS’ executive committee
The Advertising Standards Council of India’s (ASCI) general secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS) as vice president. Set up by the European Advertising Standards Alliance in 2008, ICAS is a global platform of self-regulatory organisations (SROs). Kapoor will be one of the four vice presidents on the executive committee.
 
In her role as part of the ICAS leadership team, she is tasked with taking the self-regulation agenda forward globally. Some priority areas of ICAS for the next couple of years are:
 
  • To promote advertising self-regulation as an optimal mechanism for consumer protection
  • To strengthen ICAS as a global alliance
  • To facilitate knowledge sharing among SROs to establish best practices
  • To support emerging SROs across the globe
  • To monitor global trends in the advertising ecosystem that impact self-regulation
  • To work closely with established and emerging digital platforms to make the online space more transparent and fairer for consumers
Until April this year, ASCI served on the executive committee as a member for a two-year term. Now, Kapoor will play a leadership role on the committee till 2023.
 
Kapoor said, “This appointment is  a recognition of ASCI’s growing global standing  and influence in the narrative of responsible advertising, as well as the importance of Indian advertising industry itself at a global level. This offers us a chance to  exchange learnings and best practices. With the Indian advertising industry evolving fast and digitalisation boosting growth, ASCI’s leadership of  the ICAS executive committee will add  new perspectives to the agenda of responsible advertising.” 
 
 
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Campaign roundup: Week of 12 May

The latest ad films and campaigns from brands like Kingston Technology, Blum India, Hindustan Coca-Cola Beverages (HCCB), Hershey India, Lux Cozi, and more, in our weekly roundup.

13 hours ago

Brand campaigns celebrate values associated with ...

From menopause awareness to role reversals to mealtime shifts—brand campaigns highlight meaningful stories on Mother's Day 2025.

14 hours ago

Moves and wins roundup: Week of 12 May

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.

16 hours ago

Striking a balance between design discipline and ...

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio's founder and creative director.