Campaign India Team
Jul 22, 2011

ASCI upholds complaints against three deodorant advertisements

Complaints have been upheld against Axe, Zatak and Set Wet

ASCI upholds complaints against three deodorant advertisements

Complaints against three deodorant advertisements have been upheld following a Consumer Complaints Council meeting convened recently. The advertisements are for Axe (the female security guard commercial), Zatak (the dentist commercial), and Set Wet.
 
The CCC concluded that these advertisements display overt sexual desire, are demeaning to women, and contravene Chapter II of the ASCI Code, as a result of which the complaints against these three advertisements have been Upheld.

During the meeting, CCC also noted Paras Pharmaceutical’s assurance that the Zatak Axe TVC would be appropriately modified.

The CCC during the same meeting did not uphold complaints against four deodorant advertisements for Wild Stone, Addiction, Axe Googly and Denver. 

Source:
Campaign India

Related Articles

Just Published

19 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

20 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

21 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

21 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing