Campaign India Team
Jan 08, 2014

ASCI upholds complaints against 132 ads in October 2013

169 ads complained against; education, health and personal care continue to attract most complaints

ASCI upholds complaints against 132 ads in October 2013

In October 2013, ASCI’s Consumer Complaints Council (CCC) upheld complaints made against 132 ads. In all, 169 ads were complained against in the month.

Education, health and personal care categories continue to lead on number of complaints received.


The CCC found the claims in health and personal care product or service ads of 92 advertisers released in the press to be either misleading or false or not adequately, scientifically substantiated and hence violating ASCI’s Code. Some of the healthcare products or services ads also contravened provisions of the Drug & Magic Remedies Act.

Company Brand
Navjeevan Nature Cure Center Claim  
Hootone Remedies  
R C Creatives Sales Pvt Ltd Roomani Oil  
Eli Pharmaceuticals Pvt Ltd  
Nature Care Wellness Pvt Ltd Maxsol Diabetes
Anand Clinic  
Dr Anjali Shere Hair Science  
Hygienic Research Institute Pvt Ltd Super Vasmol 33 
Telemart Shopping Network Pvt Ltd Fairpro
Vikas Publcity Shreeji One Diabetes Kit 
Prince Pharma 2 much Gold Capsules 
Dr. Shukla Sex Clinic  
Ashirvad Enterprises Ltd Ashirvad Pure 
Jeevan Jyoti Fertility Hospital 18 Plus Slimming Capsules 
Win Diabetes Clinic  
Krushnakant Sanjivani Natural Spondylitis & Obesity Slimmer Capsules 
Dr. Manjiris Instasculpt  
Melblok Treatment Centre  
Sanjeevani Homeopathic Medical Center  
Dr Pandya skin Clinic Cosmetic & laser Center More Life Omega Capsules 
Yog Vigyan Sansthan  
Shree Baidyanath Ayur Bhawan Baidyanath Mahasudarshan Ghanbati
Sri Ram Hospital Group  
J P Dikshit Yog &Prakrutik Chikitsalay  
Parul Homeo Laboratories P Ltd Heightex Tablets 
Looks Cosmetic Clinic  
Dr. Shukla Sex Clinic  
Dr Kamlesh G Laser & Body Care  
Gift Gyno IVF and Infertility Centre  
Shape & Glow  
Slimming Beauty and Hair Clinic  
Torque Pharma  No Scars
Shree Kalyan Ayurvedashram  
OPTM Health Care  
S.P. Pharmaceuticals  Penzy Hair Oil/Capsule
Premi Skin Hair & Laser Clinic  
Re-Touch Hair & Skin Clinic  
Ghai Hospital  
S D Industries  Zosh Capsules
American IVF & Test Tube  
Sri Om Ayurvedic Seva Sansthan  
Meghdoot Sewa Gramodyog Sansthan  
L G Hair Beauty Centre  
Prince Pharma  
Vee Excel Drugs & Pharma Pvt Ltd Obitek Herb Capsules 
Krishna Kripa Industries Sugarnil Powder 
Darling Buds Hair Transplant  
Dr Anjali Shere Hair Science  
Goodcare Pharma Pvt Ltd Ezi Slim Slimming Tea 
R.T.C. Enterprises Celebrity Lift 
Diabetic Cell  
Pappu Guptakrut Range of Products  
Dr. Shakti’s Hair Harmony & You  
Win Diabetes clinic Lady fresh Gel 
Appropriate Miss Beauty Capsules  
Vibgyor Clinic  
Somi’s Glow Plus Solution Glow Solution & Glow Plus Solution
Wet & Dry Personal Care Pvt Ltd Everteen Vaginal Tightening Gel 
Procter & Gamble Hygiene & Health Care Ltd Pantene Hair Fall Protection 
Relief Accupressure Clinic Dr Batras Homeopathic Clinic 
Dr Dilbagh Clinic  
Sun Laboratories P Ltd Titanic K2 Capsules 
Vee Excel Drugs & Pharma Pvt Ltd:  Vegafem
Dewan Farms  
Balaji Ayurved Sansthan  
Prince Pharma  CP Gold Capsule and Syrup 
Kaleesuwari Refinery Pvt Ltd Eldia Enriched Hair Oil 
Dabur India  
Meck Pharmachem Ltd Glucomeck Tablets 
MOD Innovative Care  
B. Lab GLO Brightening Intense System 
Makewell Pharmaceutical Speed Height Capsule 
Janta Hospital  
Oshea Herbals  Oshea Herbals Hair Vitaliser 
Libra Ayur Lab Hairton Tablet 
Dr. A K Jain Clinic  
B Lab Complaint Pro Hair 
Lal kitab Amrit  
Tulsi Amrit Pvt Ltd Tulsi Amrit 
LÓreal India LÓreal Fall Repair 
Shreya Ayur Clinic & Panchkarm Center  
Ayurwin Nutri Slim Powder/Capsule 
Kunnath Pharmaceutical Musli power premium capsules 
Hindustan Unilever Ltd Dove Essential Nourishment Body Lotion
Ayurvedic Amrut  
Reliant Aqua Pvt Ltd Reliant Aqua 
Jalan Healthcare  
Branolia Chemical Works Branolia
Dabur India Ltd New Fem Anti Darkening Hair Removal Cream
Vegan Skyshop Shaktivardhan Vaccume Therapy and Oil
Omega Hospitals  
Hindustan Unilever Ltd Fair and Lovely Fairness Cream


The decision against HUL’s New Domex Zero Stain complaint was upheld.

Company Brand
Hindustan Unilever Ltd New Domex Zero Stain 


The CCC found claims in print ads by 25 different advertisers were not substantiated violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were upheld. Complaints against advertisements of all above educational institutes were upheld because of unsubstantiated claims that they ‘provide 100% placement/and/or they claim to be the no.1 in their respective fields’.

Institute Brand
IIB (Indian Institute of Banking)  
Think and Learn Pvt Ltd BYJU Classes 
Triumphant Institute of Management Education Pvt. Ltd  
Info Edge (India) Ltd 
Kish Cat Classes  
Vignana Jyothi Institute of Management  
VKS College of Engg & Technology  
College of Commerce  
AIMS Education Campus  
Bhai Gurdas Group of Institute  
Fatima College of Engineering and Tech  
Visskan Institute of Aviation Management  
New Delhi Institute of Management  
NCLP Computer Education  
APG Shimla University  
Sanjeevani Hospital  
AICS (Academic Institute of Coaching & Studies)  
Takshshila Institute of Engineering and Technology  
Rairangpur ITI/Baisingha ITI  
Delhi Para Medical & Management Institute  
Ambition Law Institute  
RIMT Institutes  
Bitcode Technologies  


The upheld advertisements contravened Chapters I.1 and I.4, IV.1 (e) of the Code. 

Company Brands
Havells India Limited Havells Wires 
Elgi Ultra Industries Limited Endura Pressure cookers 
Kent Ro System Ltd Kent Mineral RO Water Purifier 
Parle Products P. Ltd Hide n Seek 


Bajaj Discover TVC contravened Chapters III.3 and III.4 of the Code. 

Company Brand
Bajaj Auto Ltd Bajaj Discover


The advertisement of Tata Docomo contravened Chapter II of the ASCI’s Code.

Company Brand
Tata Teleservices Ltd Tata Docomo 


The CCC concluded that the claims mentioned in the eight upheld advertisements contravened ASCI’s Code.

Company Brands
Ankur Herbals Pvt Ltd Bherav Fast O Slim Herbal Tea 
GlaxoSmithKline Consumer Healthcare  Horlicks 
Jolly Pharma Jolly Fat Go 
Ganesh Grains Limited Ganesh Atta 
Shudh Plus pan Masala  
Saboo Sodium Chrolo Ltd Surya Namak 
Gujarat Co-operative Milk Federation  Amul Butter 
Marico Ltd Saffola Total 


Four astrology ads were upheld as they contravened Chapters I.1 and I.5 of the ASCI Code.  Other ads were upheld as they contravened the ASCI code.

Company  Brands
Mirza Khan Bharti  
Baba Wasim Khan  
Miyan Abdul Haeej  
Baba Alam Shah  
Kalyan Jewellers  
Telemart Shopping Network Pvt. Ltd Chole wale Hanuman Ji 
xoxo Suraksha Kawach  
Olympia Incorporation Mileage Plus 
Pernod Ricard India P. Ltd Seagram Imperial Blue 
Titan Industries Ltd  
Taylor Devices India Pvt. Ltd   


Campaign India

Related Articles

Just Published

29 minutes ago

Goodbye Facebook, hello Metaface? Social media ...

Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand

2 hours ago

The top 10 skincare and cosmetics brands in ...

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

6 hours ago

Fastrack moves on to self love

Watch the film conceptualised by Lowe Lintas here

9 hours ago

Yes Bank signals illicit cyber activities, ...

Watch the films conceptualised by the in-house team here