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In October 2013, ASCI’s Consumer Complaints Council (CCC) upheld complaints made against 132 ads. In all, 169 ads were complained against in the month.
Education, health and personal care categories continue to lead on number of complaints received.
HEALTH AND PERSONAL CARE
The CCC found the claims in health and personal care product or service ads of 92 advertisers released in the press to be either misleading or false or not adequately, scientifically substantiated and hence violating ASCI’s Code. Some of the healthcare products or services ads also contravened provisions of the Drug & Magic Remedies Act.
| Company | Brand |
| Navjeevan Nature Cure Center Claim | |
| Hootone Remedies | |
| R C Creatives Sales Pvt Ltd | Roomani Oil |
| Eli Pharmaceuticals Pvt Ltd | |
| Nature Care Wellness Pvt Ltd | Maxsol Diabetes |
| Anand Clinic | |
| Dr Anjali Shere Hair Science | |
| Hygienic Research Institute Pvt Ltd | Super Vasmol 33 |
| Telemart Shopping Network Pvt Ltd | Fairpro |
| Vikas Publcity | Shreeji One Diabetes Kit |
| Prince Pharma | 2 much Gold Capsules |
| Dr. Shukla Sex Clinic | |
| Ashirvad Enterprises Ltd | Ashirvad Pure |
| Jeevan Jyoti Fertility Hospital | 18 Plus Slimming Capsules |
| Win Diabetes Clinic | |
| Krushnakant Sanjivani Natural Spondylitis & Obesity | Slimmer Capsules |
| Dr. Manjiris Instasculpt | |
| Melblok Treatment Centre | |
| Sanjeevani Homeopathic Medical Center | |
| Dr Pandya skin Clinic Cosmetic & laser Center | More Life Omega Capsules |
| Yog Vigyan Sansthan | |
| Shree Baidyanath Ayur Bhawan | Baidyanath Mahasudarshan Ghanbati |
| Sri Ram Hospital Group | |
| J P Dikshit Yog &Prakrutik Chikitsalay | |
| Parul Homeo Laboratories P Ltd | Heightex Tablets |
| Looks Cosmetic Clinic | |
| Dr. Shukla Sex Clinic | |
| Dr Kamlesh G Laser & Body Care | |
| Gift Gyno IVF and Infertility Centre | |
| Shape & Glow | |
| Slimming Beauty and Hair Clinic | |
| Torque Pharma | No Scars |
| Shree Kalyan Ayurvedashram | |
| OPTM Health Care | |
| S.P. Pharmaceuticals | Penzy Hair Oil/Capsule |
| Premi Skin Hair & Laser Clinic | |
| Re-Touch Hair & Skin Clinic | |
| Ghai Hospital | |
| S D Industries | Zosh Capsules |
| American IVF & Test Tube | |
| Sri Om Ayurvedic Seva Sansthan | |
| Meghdoot Sewa Gramodyog Sansthan | |
| L G Hair Beauty Centre | |
| Prince Pharma | |
| Vee Excel Drugs & Pharma Pvt Ltd | Obitek Herb Capsules |
| Krishna Kripa Industries | Sugarnil Powder |
| Darling Buds Hair Transplant | |
| Dr Anjali Shere Hair Science | |
| Goodcare Pharma Pvt Ltd | Ezi Slim Slimming Tea |
| R.T.C. Enterprises | Celebrity Lift |
| Diabetic Cell | |
| Pappu Guptakrut Range of Products | |
| Dr. Shakti’s Hair Harmony & You | |
| Win Diabetes clinic | Lady fresh Gel |
| Appropriate Miss Beauty Capsules | |
| Vibgyor Clinic | |
| Somi’s Glow Plus Solution | Glow Solution & Glow Plus Solution |
| Wet & Dry Personal Care Pvt Ltd | Everteen Vaginal Tightening Gel |
| Procter & Gamble Hygiene & Health Care Ltd | Pantene Hair Fall Protection |
| Relief Accupressure Clinic | Dr Batras Homeopathic Clinic |
| Dr Dilbagh Clinic | |
| Sun Laboratories P Ltd | Titanic K2 Capsules |
| Vee Excel Drugs & Pharma Pvt Ltd: | Vegafem |
| Dewan Farms | |
| Balaji Ayurved Sansthan | |
| Prince Pharma | CP Gold Capsule and Syrup |
| Kaleesuwari Refinery Pvt Ltd | Eldia Enriched Hair Oil |
| Dabur India | |
| Meck Pharmachem Ltd | Glucomeck Tablets |
| MOD Innovative Care | |
| B. Lab | GLO Brightening Intense System |
| Makewell Pharmaceutical | Speed Height Capsule |
| Janta Hospital | |
| Oshea Herbals | Oshea Herbals Hair Vitaliser |
| Libra Ayur Lab | Hairton Tablet |
| Dr. A K Jain Clinic | |
| B Lab Complaint | Pro Hair |
| Lal kitab Amrit | |
| Tulsi Amrit Pvt Ltd | Tulsi Amrit |
| LÓreal India | LÓreal Fall Repair |
| Shreya Ayur Clinic & Panchkarm Center | |
| Ayurwin | Nutri Slim Powder/Capsule |
| Kunnath Pharmaceutical | Musli power premium capsules |
| Hindustan Unilever Ltd | Dove Essential Nourishment Body Lotion |
| Ayurvedic Amrut | |
| Reliant Aqua Pvt Ltd | Reliant Aqua |
| Jalan Healthcare | |
| Branolia Chemical Works | Branolia |
| Dabur India Ltd | New Fem Anti Darkening Hair Removal Cream |
| Vegan Skyshop | Shaktivardhan Vaccume Therapy and Oil |
| Omega Hospitals | |
| Hindustan Unilever Ltd | Fair and Lovely Fairness Cream |
HOMECARE
The decision against HUL’s New Domex Zero Stain complaint was upheld.
| Company | Brand |
| Hindustan Unilever Ltd | New Domex Zero Stain |
EDUCATION
The CCC found claims in print ads by 25 different advertisers were not substantiated violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were upheld. Complaints against advertisements of all above educational institutes were upheld because of unsubstantiated claims that they ‘provide 100% placement/and/or they claim to be the no.1 in their respective fields’.
| Institute | Brand |
| IIB (Indian Institute of Banking) | |
| Think and Learn Pvt Ltd | BYJU Classes |
| Alchemist | |
| Triumphant Institute of Management Education Pvt. Ltd | |
| Info Edge (India) Ltd | www.shiksha.com |
| Kish Cat Classes | |
| Vignana Jyothi Institute of Management | |
| VKS College of Engg & Technology | |
| College of Commerce | |
| AIMS Education Campus | |
| Bhai Gurdas Group of Institute | |
| Fatima College of Engineering and Tech | |
| Visskan Institute of Aviation Management | |
| New Delhi Institute of Management | |
| NCLP Computer Education | |
| APG Shimla University | |
| Sanjeevani Hospital | |
| AICS (Academic Institute of Coaching & Studies) | |
| Takshshila Institute of Engineering and Technology | |
| Rairangpur ITI/Baisingha ITI | |
| Delhi Para Medical & Management Institute | |
| Ambition Law Institute | |
| RIMT Institutes | |
| Bitcode Technologies |
CONSUMER DURABLES
The upheld advertisements contravened Chapters I.1 and I.4, IV.1 (e) of the Code.
| Company | Brands |
| Havells India Limited | Havells Wires |
| Elgi Ultra Industries Limited | Endura Pressure cookers |
| Kent Ro System Ltd | Kent Mineral RO Water Purifier |
| Parle Products P. Ltd | Hide n Seek |
AUTO
Bajaj Discover TVC contravened Chapters III.3 and III.4 of the Code.
| Company | Brand |
| Bajaj Auto Ltd | Bajaj Discover |
TELECOM
The advertisement of Tata Docomo contravened Chapter II of the ASCI’s Code.
| Company | Brand |
| Tata Teleservices Ltd | Tata Docomo |
FOOD & BEVERAGES
The CCC concluded that the claims mentioned in the eight upheld advertisements contravened ASCI’s Code.
| Company | Brands |
| Ankur Herbals Pvt Ltd | Bherav Fast O Slim Herbal Tea |
| GlaxoSmithKline Consumer Healthcare | Horlicks |
| Jolly Pharma | Jolly Fat Go |
| Ganesh Grains Limited | Ganesh Atta |
| Shudh Plus pan Masala | |
| Saboo Sodium Chrolo Ltd | Surya Namak |
| Gujarat Co-operative Milk Federation | Amul Butter |
| Marico Ltd | Saffola Total |
OTHERS
Four astrology ads were upheld as they contravened Chapters I.1 and I.5 of the ASCI Code. Other ads were upheld as they contravened the ASCI code.
| Company | Brands |
| Mirza Khan Bharti | |
| Baba Wasim Khan | |
| Miyan Abdul Haeej | |
| Baba Alam Shah | |
| Kalyan Jewellers | |
| Telemart Shopping Network Pvt. Ltd | Chole wale Hanuman Ji |
| xoxo skyshop.com: Suraksha Kawach | |
| Olympia Incorporation | Mileage Plus |
| Pernod Ricard India P. Ltd | Seagram Imperial Blue |
| Titan Industries Ltd | |
| Taylor Devices India Pvt. Ltd | |
| www.firstcry.com | |
| Uptec |
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