Campaign India Team
Apr 03, 2013

ASCI to suspend ads pending investigation

Ensures offending ad will not cause harm until Consumer Complaints Council passes judgement - within 30 days of suspension

ASCI to suspend ads pending investigation

The Advertising Standards Council of India (ASCI) has launched an initiative, Suspension Pending Investigation (SPI), to stop the airing of extreme ads with immediate effect. This includes advertisements that are gravely obscene, indecent, vulgar and are against public interest. Such ads will now be required to be withdrawn immediately pending decision of ASCI’s  Consumer Complaint Council (CCC).
Towards this end, ASCI recently amended its Articles of Association, in line with the codes of some of the other self regulatory organisations like the Advertising Standards Authority of the UK.

It states, “In exceptional circumstances, when it appears prima facie that an advertisement is in serious breach of the Code and it’s continued transmission on/ through/ by any medium causes or has the effect of causing public harm and/or injury or its continuation is against public interest, then ASCI would, pending investigation and decision by CCC, forthwith require the advertiser/ the advertising agency/ the media buying agency and the media concerned to immediately suspend the release of advertisement.”

On the new initiative, Arvind Sharma, chairman, ASCI, and chairman and CEO, Leo Burnett India sub-continent, said, “It is an important landmark for ASCI. This initiative will go a long way in getting seriously offending ads removed immediately before they cause any damage to the consumers and society in general. We expect the advertising sector to support this very important initiative.”

If an ad is suspended, the CCC will adjudicate if the advertisement is in breach of the Code after hearing the advertiser and will pass its judgement within 30 days from the date of suspension.

Campaign India

Related Articles

Just Published

1 hour ago

OnePlus 8 celebrates the HyperTaskers

Watch the film conceptualised by Wieden + Kennedy here

2 hours ago

Is adspend recovery in East Asia sign of good news ...

The region is seeing a resurgence in adspend on social media as it recovers from pandemic.

2 hours ago

HUL draws comparisons to freedom movement to get ...

Watch the films conceptualised by Ogilvy here

16 hours ago

Work from home diary: 'It makes you trust each ...

Two weeks into work from home, Macomm Bangladesh's SM Sajjad Hossain shares how he and his agency colleagues are getting on with the action