AROI launches 'radio evangelist' campaign

The Association of Radio Operators for India (AROI) has launched a 'radio evangelist' campaign to highlight radio's effectiveness, especially for delivering localized messaging.The campaign has been conceptualized by MPG and designed by Euro RSCG. It is currently a print campaign and will soon be adapted to radio. The campaign draws comparison between print and radio and emphasizes that radio is gaining popularity, and is taking over print media. The campaign targets advertisers and media planners.