Arabinda Ghosh has joined dentsu X as chief strategy officer. He moves from Kantar Millward Brown where he was vice president. At Dentsu, he will report to Roopam Garg, chief client officer, dentsu X and will be based in Delhi.
Divya Karani, CEO, dentsu X India, said, “Having worked with Arabinda on The Tata Group media mandate in the past, I am elated, once again to have him aboard, at dentsu X. In these intervening years, Arabinda has grown tremendously with his rich experience on BAT, Coke and other business. He brings immense value to the company’s capabilities. We are increasingly bringing on board senior talent who can carry forward the learnings of seamless integrated consumer and brand interaction to bear on our clients’ business.”
Ghosh said, “I find dentsu X to be the most cutting edge and innovative media company, which enables me to pursue my dream. I am excited because dentsu X’s vision of ‘Experience over Exposure’ encapsulates the future of the entire communication eco-system in a pithy way. I look forward to both, being able to contribute and learn as we move forward.”
In a career spanning close to 20 years, he has also worked Rediffusion and ZenithOptimedia among others.