Online e-commerce brand Aqualens.in has announced the appointment of actress Kiara Advani as brand ambassador.
The partnership is aimed at roping in new audiences through Advani’s growing popularity and social influence.
She will be featured as part of the brand’s marketing campaigns that will run across print, TV, and digital channels.
Peyush Bansal, CEO and founder of Lenskart, said, “Kiara Advani is a talented and critically acclaimed actress. We are elated to have her on board as the new face of our in-house and exclusive contact lens brand - Aqualens. We are drawn to her effortless and inspirational style statements that are sure to echo what the brand stands for - an effortless transformation that leaves an impact. It is exciting to see this partnership and the brand forefront towards the next big step.”
Indranil Chakravarty, chief business officer, Aqualens, said, “We are absolutely ecstatic. Kiara Advani is a versatile actress. Her personality shines through her authenticity and she has an unparalleled style that is fun and glamorous. These qualities fit perfectly with our brand values. We are sure this association will help us penetrate deeper markets. It is all the more relevant now as contact lenses are gaining the hype they deserve.”
Prasun Dubey, business head, Aqualens, said, “Kiara Advani is a remarkably talented actress and the fresh, new face that every Indian girl relates to. Her originality and acclaimed fashion sense speak volumes to consumers. We are thrilled about this association and aim to engage the new generation in a better manner. This is a new step in the journey of making contact lenses an essential, unskippable part of a consumer’s everyday makeup regime. Kiara is the perfect person to talk about this.”