Fire-Boltt has announced the appointment of actor Kiara Advani as brand ambassador.
She will be part of the brand’s marketing campaigns, alongside cricketer Virat Kohli and actor Vicky Kaushal.
Advani will also participate in different marketing, ad, and endorsement campaigns for the homegrown wearable and audio brand.
The collaboration aims to encourage its Indian consumers to buy stylish, yet affordable smart wearable options.
Arnav Kishore, founder and CEO, Fire-Boltt, said, “We are ecstatic to collaborate with Kiara Advani. Her personality resonates well with Fire-Boltt’s brand positioning. Kiara’s social cheerful personality coupled with her fitness and style quotient is in sync with our vision of an evolved lifestyle for all countrymen ushered in by lifestyle devices such as a smartwatch. Just like a cell phone in every hand is a reality today, we want a smartwatch on every wrist in wake of the new normal. Our association with Kiara coupled with our existing associations with Virat Kohli and Vicky Kaushal is a step towards that.”
Aayushi Kishore, co-founder, Fire-Boltt, said, “We are firm believers in creating an ecosystem that addresses consumer demands with uniquely crafted products that are innovative yet stylish. Kiara will play a pivotal role in establishing us as one of the biggest and most trusted brands in the smart wearable category. Therefore, we are full steam ahead to capitalise on this opportunity and further penetrate the market with utmost dominance. With brand associations, special offers, social media contests, and many other ATL and BTL activations we aim to build bridges for an active communication channel with the consumers. We look forward to achieving any milestones and attaining newer benchmarks in the near future.”
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