Luyten will report to Neeraj Kanwar, managing director, Apollo Tyres.
Commenting about the development, Kanwar said, "In a rapidly growing organisation like ours, Marc Luyten and his team will be bringing in the much-needed synergy across locations, and adding enormous value by building each of these product brands with their distinctive value proposition."
In his new capacity, Luyten will spearhead the global marketing efforts of Apollo’s key product brands. He will be assisted by a team of product brand managers responsible for individual brands across all geographies.
Said Luyten, “Moving into a true global company now brings all of us around the world phenomenal opportunities. The market has been inspiring us for so many years and will continue to encourage us in our thinking and acting as a market and customer-driven company.”