|
|
Entry Title |
Agency |
Client |
Country |
|
Single Market – Products & Services Categories |
||||
|
Automotive |
||||
|
1 |
GO! GLA |
Hakuhodo The Day / Hakuhodo |
Mercedes-Benz Japan Co. |
Japan |
|
2 |
Love from Land Rover |
Y&R New Zealand |
Land Rover New Zealand |
New Zealand |
|
3 |
The Xtreme Delivery |
TBWA Hakuhodo |
Nissan Motor Co. |
Japan |
|
4 |
Tough Is Not Enough |
Blue Hive Australia |
Ford Motor Company Australia |
Australia |
|
Beauty & Wellness |
||||
|
5 |
Band-Aid Heal with Love |
BBDO & Proximity China |
Shanghai Johnson & Johnson Pharmaceuticals |
China |
|
6 |
Brave and Beautiful |
MullenLowe Lintas Group |
Dabur India |
India |
|
7 |
Breast Cream |
Colenso BBDO / Proximity |
NZ Breast Cancer Foundation / Skinfood |
New Zealand |
|
Beverages – Alcohol |
||||
|
8 |
Pure Potential |
Special Group |
Lion |
New Zealand |
|
9 |
The Unofficial Official Beer of SG |
BBDO Singapore |
Asia Pacific Breweries |
Singapore |
|
10 |
2015 RIO Brand Campaign |
McCANN |
RIO |
China |
|
Beverages – Non-Alcohol |
||||
|
11 |
AdaAQUA |
Y&R Indonesia |
Danone |
Indonesia |
|
12 |
Art of OLDTOWN |
Spin Communications |
White Cafe |
Malaysia |
|
13 |
Cut Through the Heat |
McCann Worldgroup |
Cocoa Cola South Pacific |
Australia |
|
14 |
Give Truth a Chance |
Ogilvy & Mather |
Coca Cola India |
India |
|
15 |
Must Be Milk |
Colenso BBDO / Proximity |
Fonterra |
New Zealand |
|
16 |
Redefining Coffee for India |
McCann Worldgroup |
Nestle India |
India |
|
17 |
Reversing the Curse of the Concentrates |
Bates India |
Mondelez India Foods |
India |
|
Consumer Electronics and Durables |
||||
|
18 |
#RespectForWomen |
MullenLowe Lintas Group, India |
Havells India |
India |
|
19 |
Start Something New |
TBWA \ Media Arts Lab |
Apple, Inc. |
China |
|
Corporate Reputation/Professional Services |
||||
|
20 |
Omron: Donate Your Voice To Help Someone See |
McCann Worldgroup |
Omron Automation India |
India |
|
21 |
OSUSOWAKE |
McCann Erickson Japan Inc. |
Amway Japan G.K. |
Japan |
|
Financial Products & Services |
||||
|
22 |
A Revolutionary Convergence |
Digital Arts Network |
Mastercard |
Singapore |
|
23 |
DBS Credit Card “Friendly Rivalry” |
IPG HK |
DBS Bank Hong Kong |
Hong Kong |
|
24 |
Democratising Money Transfer |
Ogilvy & Mather Advertising |
Vodafone India |
India |
|
25 |
Nimble It And Move On |
McCann Melbourne |
Nimble |
Australia |
|
26 |
Price of Living 2040 |
PHD Hong Kong |
Manulife (International) |
Hong Kong |
|
27 |
Real Claims |
Colenso BBDO/ Proximity / Assembly |
IAG |
New Zealand |
|
28 |
Uncle Sim’s So Simple Tips |
BBDO Singapore |
Visa Worldwide |
Singapore |
|
29 |
Visa The Voice |
BBDO & Proximity China / OMD China |
Visa Information System (Shanghai) |
China |
|
30 |
$HRED |
Colenso BBDO / Proximity |
Bank of New Zealand |
New Zealand |
|
Food |
||||
|
31 |
#MyFamilyCan |
Leo Burnett Melbourne |
SPC Ardmona |
Australia |
|
32 |
Hungry Slip Ups |
BBDO Hong Kong |
Mars Food Inc. |
Hong Kong |
|
33 |
Selling Without Selling |
J. Walter Thompson Sydney |
Kellogg’s Australia |
Australia |
|
34 |
Snickers, Hungry Barber |
I&S BBDO / BBDO Japan |
Mars Japan |
Japan |
|
Government/Institutional |
||||
|
35 |
Bet Regret |
McCann Melbourne |
VRGF |
Australia |
|
36 |
Winning the War vs Alcohol/Violence |
J. Walter Thompson |
NSW Government |
Australia |
|
Healthcare |
||||
|
37 |
2015 Daktarin IMC Campaign |
BBDO China (Beijing) |
Johnson & Johnson |
China |
|
38 |
An Ugly Disease Turned Beautiful |
Grey |
MS |
Australia |
|
39 |
Constipasana – a posture of relief |
MullenLowe Lintas Group, India |
Abbott India |
India |
|
Household/Home Products & Services |
||||
|
40 |
Ariel – Share The Load |
BBDO India |
Procter & Gamble India |
India |
|
IT/Telco |
||||
|
41 |
Maxis’ New Network |
Ogilvy Malaysia |
Maxis Mobile Services |
Malaysia |
|
Media, Entertainment & Leisure |
||||
|
42 |
Ashbeclee |
303LOWE |
Perth Racing |
Australia |
|
43 |
Broadcasting Social Change |
Ogilvy and Mather |
Star India |
India |
|
44 |
Reclaiming the Footy Radio Crown |
Whybin\TBWA Group |
3AW |
Australia |
|
45 |
The Suffering of Buffering |
MullenLowe Lintas Group, India |
Google, India |
India |
|
Other Products & Services |
||||
|
46 |
A Day Made Better Teacher Awards |
Ogilvy Melbourne |
OfficeMax Australia |
Australia |
|
47 |
adidas Originals #THIS IS ME |
Carat China |
adidas |
China |
|
48 |
Cellphone to Sellphone |
MullenLowe Lintas Group, India |
OLX India |
India |
|
49 |
Daily Recharge |
Ogilvy & Mather |
Tata Sky |
India |
|
50 |
Holding Hands in Depend |
Diamond Ogilvy |
Yuhan Kimberly |
Korea |
|
51 |
INTI SPMSURESKOR |
Ogilvy Malaysia |
INTI International University & Colleges |
Malaysia |
|
52 |
Time to go shopping at the TAB |
Whybin\TBWA Group Sydney |
Tabcorp |
Australia |
|
Real Estate |
||||
|
53 |
Australia Lives Here |
BWM Dentsu Melbourne |
realeastate.com.au |
Australia |
|
Restaurants |
||||
|
54 |
Half A Dish |
McCann & Spencer |
Café de Coral |
Hong Kong |
|
55 |
Holding Australia To Ransom |
Barnes, Catmur & Friends |
Hell Pizza |
New Zealand |
|
Retail |
||||
|
56 |
Challenge 100 |
Lowe China |
Anta |
China |
|
57 |
Wish Chain |
MullenLowe Lintas Group, India |
Flipkart Internet |
India |
|
Travel / Tourism |
||||
|
58 |
Diu – Ilha De Calma |
Ogilvy & Mather India |
Daman and Diu Tourism |
India |
|
59 |
Scoot Inspiring Spirit |
Saatchi & Saatchi |
Scoot |
Singapore |
|
60 |
Tiger Infrequent Flyers Club |
McCann Melbourne |
Tigerair |
Australia |
|
61 |
VisitBritain Naming Campaign |
Ogilvy Beijing |
VisitBritain |
China |
|
Single Market – Specialty Categories |
||||
|
Asia Pacific Brands |
||||
|
62 |
#RespectForWomen |
MullenLowe Lintas Group, India |
Havells India |
India |
|
63 |
AdaAQUA |
Y&R Indonesia |
Danone |
Indonesia |
|
64 |
Fool-proof Internet Service |
Mullen Lowe Lintas Group, India |
Idea Cellular |
India |
|
65 |
Holding Australia to Ransom |
Barnes, Catmur & Friends |
Hell Pizza |
New Zealand |
|
66 |
Maxis’ New Network |
Ogilvy Malaysia |
Maxis Mobile Services |
Malaysia |
|
67 |
Must Be Milk |
Colenso BBDO / Proximity |
Fonterra |
New Zealand |
|
Brand Experience |
||||
|
68 |
An Ugly Disease Turned Beautiful |
Grey |
MS |
Australia |
|
69 |
Art of OLDTOWN |
Spin Commmunications |
White Cafe |
Malaysia |
|
70 |
Dove “Silk Smooth ASMR” |
BBDO Beijing (China) |
Mars Food China |
China |
|
71 |
House of Little Moments Campaign |
ADK Taiwan |
Uni-President |
Taiwan |
|
72 |
Love from Land Rover |
Y&R New Zealand |
Land Rover New Zealand |
New Zealand |
|
73 |
Nike HKG Women Race – Better for it |
Ogilvy & Mather Group, Hong Kong |
Nike Hong Kong |
Hong Kong |
|
74 |
Price of Living 2040 |
PHD Hong Kong |
Manulife (International) |
Hong Kong |
|
75 |
TURD Talks |
Y&R Philippines Inc. |
Silid Aralan |
Philippines |
|
76 |
VisitBritain Naming Campaign |
Ogilvy Beijing |
VisitBritain |
China |
|
Brand Revitalisation |
||||
|
77 |
3 More Years |
MullenLowe Lintas Group, India |
Hindustan Unilever |
India |
|
78 |
Ariel – Share The Load |
BBDO India |
Procter & Gamble India |
India |
|
79 |
Band-Aid Heal with love |
BBDO & Proximity China |
Shanghai Johnson & Johnson Pharmaceuticals |
China |
|
80 |
Dettol Squeezy: Teaching India the Dettol Habit |
McCann Worldgroup |
Reckitt Benckiser (India) |
India |
|
81 |
Must Be Milk |
Colenso BBDO / Proximity |
Fonterra |
New Zealand |
|
82 |
Sanifresh – 700 to 7 steps |
Ogilvy & Mather |
Dabur India |
India |
|
Branded Utility |
||||
|
83 |
An Ugly Disease Turned Beautiful |
Grey |
MS |
Australia |
|
84 |
House of Little Moments Campaign |
ADK Taiwan |
Uni-President |
Taiwan |
|
85 |
Rin Career Ready Academy |
PHD India |
Hindustan Unilever |
India |
|
86 |
Track The Bite |
MullenLowe Lintas Group, India |
Godrej Consumer Products |
India |
|
Business-to-Business |
||||
|
87 |
Broken Promises |
MullenLowe Lintas Group, India |
Practo Technologies |
India |
|
88 |
IBM BlueHub |
Ogilvy and Mather Japan |
IBM Japan |
Japan |
|
89 |
Made in China 2.0 |
Ogilvy & Mather Singapore / Ogilvy & Mather Shanghai |
UPS |
Singapore / China |
|
David vs Goliath |
||||
|
90 |
An Ugly Disease Turned Beautiful |
Grey |
MS |
Australia |
|
91 |
Brave and Beautiful |
MullenLowe Lintas Group, India |
Dabur India |
India |
|
92 |
Introducing India to Commute Commerce |
Enormous |
Clues Network |
India |
|
Goodworks – Brand |
||||
|
93 |
ANZ’s push for an equal future. |
Whybin TBWA Melbourne |
ANZ |
Australia |
|
94 |
Ariel – Share The Load |
BBDO India |
Procter & Gamble India |
India |
|
95 |
Brave and Beautiful |
MullenLowe Lintas Group, India |
Dabur India |
India |
|
96 |
OrangeAid – Last Day of School |
BBH Asia Pacific / |
NTUC Income |
Singapore |
|
97 |
Spreading a million smiles |
Red Fuse Communications |
Colgate Palmolive (India) |
India |
|
Goodworks – Non-Profit |
||||
|
98 |
Breast Cream |
Colenso BBDO / Proximity |
NZ Breast Cancer Foundation / Skinfood |
New Zealand |
|
99 |
CHOR CHANG |
Ogilvy & Mather Advertising Bangkok |
WWF-THAILAND |
Thailand |
|
100 |
Devalue Rhino Horn |
Ogilvy & Mather Viet Nam |
Rhino Rescue Project |
Vietnam |
|
101 |
End Acid Sale |
Ogilvy & Mather |
Make Love Not Scars |
India |
|
Media Innovation |
||||
|
102 |
Holding Australia To Ransom |
Barnes, Catmur & Friends |
Hell Pizza |
New Zealand |
|
103 |
Know Your English Banner |
Grey Group Singapore |
British Council Singapore |
Singapore |
|
104 |
VisitBritain Naming Campaign |
Ogilvy Beijing |
VisitBritain |
China |
|
New Product or Service |
||||
|
105 |
Introducing LUX Luminique in Japan |
J. Walter Thompson |
Unilever Japan Service K.K. |
Singapore |
|
106 |
Truecaller – Take The Right Call |
Contract Advertising India |
True Software Scandinavia AB |
India |
|
Real-Time Marketing |
||||
|
107 |
Challenge 100 |
Lowe China |
Anta |
China |
|
108 |
Hershey’s Happygrams |
MRM/McCANN Singapore |
The Hershey Company |
Singapore |
|
109 |
VisitBritain Naming Campaign |
Ogilvy Beijing |
VisitBritain |
China |
|
Small Budget – Products |
||||
|
110 |
Breast Cream |
Colenso BBDO / Proximity |
NZ Breast Cancer Foundation / Skinfood |
New Zealand |
|
111 |
Holding Australia To Ransom |
Barnes, Catmur & Friends |
Hell Pizza |
New Zealand |
|
112 |
Hungry Slip Ups |
BBDO Hong Kong |
Mars Food Inc. |
Hong Kong |
|
113 |
Love from Land Rover |
Y&R New Zealand |
Land Rover New Zealand |
New Zealand |
|
114 |
Snickers, Hungry Barber |
I&S BBDO / BBDO Japan |
Mars Japan |
Japan |
|
Small Budget – Services |
||||
|
115 |
A for Anthem |
Ogilvy and Mather |
The Akanksha Foundation |
India |
|
116 |
CHOR CHANG |
Ogilvy & Mather Advertising Bangkok |
WWF-Thailand |
Thailand |
|
Sponsorship & Event Marketing |
||||
|
117 |
2014 361° Asian Games Campaign |
Ogilvy Beijing |
361° (China) Co. |
China |
|
118 |
An Ugly Disease Turned Beautiful |
Grey |
MS |
Australia |
|
119 |
Challenge 100 |
Lowe China |
Anta |
China |
|
120 |
Nike HKG Women Race – Better for it |
Ogilvy & Mather Group, Hong Kong |
Nike Hong Kong |
Hong Kong |
|
121 |
OMO Reunion Champions |
Mullen Lowe Group |
Unilever |
Singapore |
|
Sustained Success |
||||
|
122 |
An Idea Can Change Your Life |
MullenLowe Lintas Group, India |
Idea Cellular |
India |
|
123 |
Curing Beer Boredom for 5 Years |
The Works |
Beam Suntory |
Australia |
|
124 |
Discovering Real Togetherness |
MullenLowe Lintas Group, India |
Hindustan Unilever |
India |
|
125 |
Hell Pizza |
Barnes, Catmur & Friends |
Hell Pizza |
New Zealand |
|
126 |
India Wakes Up to Tooth Sensitivity |
Grey Group |
GSK Consumer Healthcare |
India |
|
127 |
Legend |
Clemenger BBDO |
New Zealand Transport Agency |
New Zealand |
|
128 |
Packaged Good to Packaging Good |
MullenLowe Lintas Group, India |
Tata Global Beverages |
India |
|
129 |
PX Mart, from No Body to Somebody |
Ogilvy & Mather Advertising Taiwan |
PX MART |
Taiwan |
|
130 |
The People’s Beer |
Barnes, Catmur & Friends |
Boundary Road Brewery |
New Zealand |
|
131 |
#HelpAChildReach5 – 2014 |
MullenLowe Lintas Group, India |
Hindustan Unilever |
India |
|
Youth Marketing |
||||
|
132 |
adidas Originals #THIS IS ME |
Carat China |
adidas |
China |
|
133 |
First Move |
MullenLowe Lintas Group, India |
Hindustan Unilever |
India |
|
134 |
Go Solo |
MullenLowe Lintas Group, India |
Star India |
India |
|
135 |
Travel Made Different |
BBH Asia Pacific / Germs Singapore |
NTU Income |
Singapore |
|
Multi-Market – Products & Services |
||||
|
136 |
World Gallery |
TBWA \ Media Arts Lab |
Apple, Inc. |
United States |
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
