Campaign India Team
Apr 04, 2014

Apac Effie 2014: Lowe Lintas bags two Golds, a Silver and a Bronze

McCann and Grey bag a Silver each

Help a child reach five won Gold in the GoodWorks category
Help a child reach five won Gold in the GoodWorks category

Lowe Lintas from India has bagged two Gold, one Silver and one Bronze awards at the Apac Effie 2014 competition, winners of which were announced at a ceremony in Singapore on 3 April.

Both the agency's two Golds were for work on client HUL. While the entry '100 per cent seeded natural' bagged Gold in the Media Innovation category, 'Help a child reach five' for Lifebuoy shone bright in the GoodWorks category.

'Honey Bunny' for Idea Cellular won the agency a Silver in the IT/Telco category. The same entry bagged Bronze in the Media Innovation competition. 

According to organisers, Lowe Lintas Mumbai followed closely behind 'Agency of the Year' Colenso BBDO/Proximity New Zealand on the overall points tally. The agency bagged three Silver and two Brone awards. BBDO Worldwide was named 'Agency Network of the Year', with two Gold, seven Silver and six Bronze awards.

(Apac Effie Agency of the Year and Agency Network of the Year titles are awarded based on points awarded to Gold, Silver, Bronze winners and Finalists. Points are awarded to Lead Agencies (8 for Gold - 6 for Silver - 4 for Bronze - 2 for Finalist) and Contributing agencies (4-3-2-1).)

McCann, Grey bag Silver

India's other Silver in the GoodWorks category went to Grey, for Killer Jeans' Green Fold (Kewal Kiran Clothing).

McCann Erickson bagged a Silver in the Non-alcoholic Beverages category for work on Coca-Cola: 'How Coca-Cola won the battle for Indian teens'.

In all, organisers announced 56 awards – 12 Golds, 26 Silversand 18 Bronzes.

View the full list of winners at apaceffie.com.

Also read:

Apac Effie 2014: Twelve shortlists from India, six from Lowe

Source:
Campaign India

Related Articles

Just Published

1 day ago

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani...

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

1 day ago

Meta rolls out festive tools for India’s ad market

With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.

1 day ago

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

2 days ago

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.