AOL splashes out $315m on Huffington Post

AOL has agreed to acquire The Huffington Post, which has in the region of 25 million monthly users, for $315m (£195m).

In a statement, Tim Armstrong, chairman and chief executive of AOL, said, "The acquisition of The Huffington Post will create a next-generation American media company with global reach that combines content, community, and social experiences for consumers.

"Together, our companies will embrace the digital future and become a digital destination that delivers unmatched experiences for both consumers and advertisers."

This article first appeared on www.brandrepublic.com

To get a perspective on the implications of the deal, read more on Brand Republic's digital blog The Wall