Anuja Mishra joins Honasa as CMO

Honasa Consumer, the parent company of Mamaearth, The Derma Co, and other personal care brands, has appointed Anuja Mishra as chief marketing officer.

 

Mishra will head marketing for Mamaearth, The Derma Co and Bblunt.

 

She replaces Sambit Dash, who has been elevated as head of the brand factory team where he will be responsible for crafting, launching, and building new brands business for Honasa. 

 

Mishra moves from Godrej Consumer Products, where she was vice president and head of marketing - personal care and hygiene

 

Varun Alagh, co-founder and CEO, Honasa Consumer, said, “Honasa has emerged as the fastest growing D2C brand and being a digital first brand, it is critical to constantly innovate and stay ahead of others in this excessively dynamic digital ecosystem. Anuja comes with extensive experience in managing millennial brands and she joins us at a time when the group has attained a great milestone and with her expertise, she will elevate and support the strategy to the next one. We are excited to have a seasoned professional like her on board and look forward to growing the organisation with her.”

 

Mishra said, “I am absolutely thrilled and honored to join Honasa Consumer in its exciting journey of becoming a powerful house of brands. Honasa has proven to be a trailblazer across the D2C landscape, and I have tremendous respect for the organisation’s ability to innovate disruptively and meaningfully.I look forward to joining this talented team and contributing to the growth mission.”