Campaign India Team
Aug 08, 2022

Nykaa to acquire LBB

Aims to leverage LBB’s capabilities which are in line with the brand's content-first approach

Nykaa to acquire LBB
Beauty and lifestyle brand Nykaa has announced its plans to acquire LBB, a millennial-focussed lifestyle discovery platform. 
 
With this acquisition, it aims to leverage LBB’s capabilities which are in line with the brand's content-first approach. It also plans to engage with the former's consumer base network. 
 
Nihir Parikh, CEO, NykaaMan, said, “At Nykaa, we are committed to offering the best to our consumers and make their shopping experience delightful. We are excited about the strong synergies we share with LBB because much like Nykaa, they have sharply focused on driving discovery and spotlighting promising homegrown brands across their channels since day one. We welcome their like-minded leadership into the Nykaa family and look forward to helping them scale, as together we better serve our audience base.”
 
Suchita Salwan, co-founder and CEO, LBB, said, “Through this partnership with Nykaa, we’re excited to scale to even greater heights. Together, we want to drive value to Nykaa and LBB’s shared goals to build discovery for India’s emerging brands through content, community and a discovery-first approach. LBB’s robust content creation capabilities and creator network will be leveraged within Nykaa’s platforms to drive consumer engagement and retention, further scaling reach and engagement for our brand partners.”
 
 
Source:
Campaign India
Tags

Related Articles

Just Published

21 hours ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

22 hours ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

23 hours ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.