Campaign India Team
Jul 18, 2011

Ankit Dhawan and Virat Mohan launch 'Delhi On The Go'

'Delhi On The Go' will be India's free daily English newspaper

Ankit Dhawan and Virat Mohan launch 'Delhi On The Go'

Two young Delhi based entrepreneurs Ankit Dhawan and Virat Mohan will be soon launching India’s first free daily English newspaper.  Titled ‘Delhi On the Go’, it is also set to become the only newspaper for the Delhi Metro commuter.  
 
The concept of a free metro newspaper has been derived from international metropolitan cities and the duo believe the time is ripe for this to work in New Delhi. 'Delhi On the Go' targets the 'on the go' time constrained consumer.
 
Co-founder Virat Mohan said, “The newspaper will primarily target the Delhi Metro in the first phase.”
The paper will be a 16 page full colour edition and is designed to be a quick 25 minute read. The newspaper will cover news stories in brief on all segments like national, business, world, local, showbiz and sports. It will also include a few features sections every day from various interest areas such as cars and bikes, health and lifestyle, religion and spirituality among others.  
'Delhi on the Go' has tied up with Marwah Studios as their media partner and Radio Noida 107.4 FM as their official radio partner.
 
Commenting on their association with 'Delhi On The Go', Sandeep Marwah, founder, Film City and Marwah Studios, said “ It is very rare and remarkable to find young entrepreneurs working for a social cause and community building , I wish them all the best."  
 
Talking about the newspapers plans, Ankit Dhawan, co-founder, 'Delhi On the Go' said, “With Delhi On The Go, we aim to enhance the Delhi Metro Commuter’s on-board experience. Our future plans include targeting the airports, inter-state bus travellers, major intersections in the capital and the Indian Railways.”
 
The launch date has not been announced yet.

Source:
Campaign India