InMobi has announced the appointment of Anita Swan as regional marketing director, Asia Pacific. Swan will spearhead the company’s marketing strategy for the region alongside the global executive team.
“We’re very excited to head into 2012 with Anita at the helm of our marketing efforts in Asia-Pacific. 2011 was a year of tremendous growth for us. Anita will help us further fuel the regional mobile ecosystem, given her extensive regional experience, marketing expertise, and advertising background,” said Atul Satija, vice-president and managing director, InMobi, Asia Pacific.
“Asia Pacific is home to some of the fastest growing mobile markets and InMobi has done an exceptional job establishing its leadership in the region. I’m very excited to be part of an amazing team and to be brought into the fold as the company powers up for greater growth in Asia Pacific,” Swan said.
Swan will be responsible for expanding InMobi’s marketing efforts in SEA, China, Korea, Australia, New Zealand and India with the local marketing teams in these markets. She brings with her over nine years of experience in the telecommunications space in the Asia Pacific region and a further seven years in the digital advertising space.
She was previously head of marketing, Asia Pacific at Alcatel-Lucent where she led a multicultural central marketing team across product, communications, digital and social media, events and public relations efforts. Prior to Alcatel-Lucent, Anita led the marketing efforts of various telecommunications providers around the Asia Pacific region including Vodafone, Digicel, Telstra and Telecom NZ. Anita is a graduate of the Queensland University of Technology and holds a post-graduate diploma from Waikato University in New Zealand.